A recent survey conducted by research firm Gartner is alarming for businesses. According to Gartner, at present many organisations are infested with poor analytic efforts. Gartner’s Data-Driven Marketing Survey 2013 further states: “Reports go unused or are misinterpreted, and the market for data-driven personalization tools is still small.” This suggests that very few organisations have beefed up efforts to integrate business analytics and its relevant tools to face the challenges in the industry. By deploying analytics tools, businesses can improve production, cut down labour costs and bring efficiency to the entire process. Today, organisations are in dire need of marketing leaders, who can bring analytics culture to the organisation and solve business problems effectively.

Traditional Analytics vs. Predictive Analytics

Let’s face it. We live in the age of information and technology, where data plays the most important role. Storing data helps an organisation raise its bar and implement effective strategies to its existing model. Comprehending the need of tools for analytical purposes, companies started using BI (Business Intelligence), applications that convert raw data into useful information, in order to beef up decision making, reduce production costs and grab new business opportunities.

Analytical tools are a great resource to find and analyse an organisation’s past and present data. But, today organisations need to know more about their future rather than dwelling in the past trends. Traditional analytical tools are only good for storing and analysing historical data. They are only capable of making an organisation understand what worked for them and what didn’t work in the past. But, what organisations basically need to do is analyse and predict the future of their business and its prospects. This is where developing predictive analysis for business helps.

Predictive analytics is a branch of data mining. We will come to this part later. But understand this – this particular analytics tool holds the future of businesses when it comes to preparing for the future. In fact, predictive analytics bind business knowledge and statistical analytical techniques. This in turn helps organisations to extract data-driven insights, which helps to determine consumer/seller behaviour.

There’s this variable called predicator that helps to determine future behaviour of an individual/group. Predicators are generally reliable and can be used effectively by businesses to forecast future behaviour. Predictive models can also help organisations to implement strategies, which market to explore, beef up security process and find business opportunities.

Data Mining and Predictive Analytics: Formulating the future of your business

Many people have the notion that data mining and data extraction are same. But, this is not true. Data mining is something more than data extraction. Also known as knowledge-discovery, data mining is a technology, which can be used to search, analyse data and convert them into useful information for the overall benefit of the company. The process is somewhat based on computational techniques used in statistics.

Predictive analytics is a part of data mining. To make it more clear, a predictive analytical model is developed by data mining tools. One can relate data mining with several domains including artificial intelligence, data visualisation, pattern recognition, etc. Both, predictive analytics and data mining are co-related and works in hand to determine the future of businesses.

In a nutshell, using analytics tools are essential to understand the performance of an organisation. But, business analysts should be well-versed with the new tools so that they can implement measures to tackle future challenges.

Is your organisation taking enough efforts to analyse where your business stands?

Category : Business

Having the required skills, contacts and experience is only a small part of succeeding as an independent business consultant. There would be many others with the same or better level of skills and professional experience, but only those who can successfully market their skills would succeed.

When a business consultant needs to choose the marketing techniques to promote his or her services – each technique used must be evaluated on the basis of the following seven criteria:

1. Cost – Determine your initial budget and how much you can afford to invest on marketing. Direct mail has its own impact, but has high costs, while e-mail has the chances of going into the spam folder, unless professionally sent, but has low associated costs.

2. Time – You need to set a time budget for marketing and ascertain how much time each day or over short periods like a week, that you can actually afford to invest in marketing. Keep in mind that all marketing functions involve efforts to turn people you can reach into a world divided into clients, potential clients and people who can lead to clients. Writing a book is a good technique for building authority and marketing yourself as a business consultant – but do you have the time, or would you rather attend professional meetings with regularity? You can delegate someone to write a book, but you cannot delegate attending professional meetings to someone else. You have to budget your time and choose techniques that fit in with your objectives and work hours.

3. Term-based goals and time horizon – You have to decide upon conflicting needs of having immediate business and developing business on the long term. While writing two chapters in a book may not bring you immediate business, then again it might – depending upon how you conduct the marketing exercise. However a book does not require constant and repeated time investment from a business consultant. But professional meetings require you to invest your time repeatedly.

4. Which marketing technique can be easily delegated? Delegation saves time at the expense of money. Keeping quality and other objectives in mind, it can be easily said that it is difficult for a business consultant to delegate cold calling, but quite easy to delegate E-mailing work where formats have already been developed. Finding how easily a marketing technique can be delegated helps to prioritize a technique and either select or discard it.

5. Which marketing techniques require greater writing skills? The preparation of most marketing material like articles, books, brochures, newsletters, will require high writing skills, while there are other approaches which require almost no writing skills at all. Knowing which functions require higher level of thought and logic helps to prioritize them.

6. Presentation skills – The amount of presentation skills required by a marketing technique has to be determined before choosing it and employing it on a regular basis. It must be aligned with your available resources.

7. Interpersonal skills – As a business consultant, you need to develop your interpersonal communication skills, but not all marketing functions require such skills. For example, sending an electronic newsletter – though being an important marketing technique, does not require interpersonal skills, and can also be delegated. However, conducting professional meetings requires high interpersonal skills – some part of which can be delegated and some can be done only by you.

Category : Business

Financial products have always been a need of people along with being a bitter pill they have to swallow because it comes only with lots of caution. Individual trusts very few people with their money and once the trust is strengthened, they do not want to move out of this comfort zone. The annuity is one of such financial instruments that people think that they do not understand much. Most of them have it, but there are many others who are skeptical about it and thus do not buy it at all. As a direct consequence of this mindset, companies that are in the business of selling this very product find it difficult to reach potential customers. Breaking the first barrier seems to be the most difficult part, for which now they are hiring live annuity lead generation service.

Let us understand a little more.

Taking the first step

To make people aware of the existence is the foremost task each company has to take. Businesses selling financial instrument are not different. They do basically one thing- take money from people and put invest it in some profit making scenario making the best use of economic movements. These individuals have so-called disposable income, which they otherwise put in non-money making things and/or ventures that are not a necessity at all. But, to do that, businesses have to reach numerous such people, expanding the current customer base or else fade away. To remedy the situation, generation of leads for annuity, insurance and any other financial products could be given to firms that are experienced in doing just that.

So, in a way this translates into the first real move for business.

Bettering the first step

When something is done for the first time, its fallacies also come up and with that come the ideas to improve it when done for the second time. The same is the case of getting leads. Taking them, accruing them and then sending them collectively might lose an opportunity of the moment. People who have said yesterday might say no today. To avoid this to happen, live lead generation services took the charge. Calls are transferred to the company sales person in real time if the Lord says yes or has queried to further his understanding of the product. These sales agents thus pitch in for cross selling later on when they have built the bond with the customer and is trying to bank upon it. Thus single annuity lead for agents can just be a beginning for a great deal or customer.

Category : Business

We live in a world where everything business related does not work exactly as what we want it to be, it would be grand if things could work perfectly once in a while. Everyone will get along very well, people will have nothing to argue about, well only worry about how we spend our profits. Regrettably that is not how the real world works; there is no escaping the fact that we have to deal with uncertainties.

An example would be seeing how each individual person has his own problems, multiply that with the number of employees in a business enterprise and you get the subtotal of the company’s overall difficulties. We say subtotal because there are other problems aside from those.

The simplest solution to any problem would be to remove the cause, the root of where it all began. But that is not always the case; some problems are too complicated to be decided upon impulsively. If you have an employee who doing something right, or what you deem as right, you don’t fire him immediately, that is against a lot of rules. Moreover if that employee is someone who did well in the past, you have to give him a second chance. That is the right thing to do.

You see, not everything is not black and white, nevertheless there are policies and procedures that will help out a company deal with anomalies. Business innovation is a key factor as well. If something is not working as it should be or not as good as it has been then an upgrade with your current processes might be needed. A simple shift in your perspective can bring you to a whole new level of possibilities.

New marketable inventions, that is what business innovation is supposed to be. Find something of strategic value and use it to your advantage. In an oversaturated business venture for example, you find the edge you need to get ahead of the competition and you market that innovation. Sooner or later your technique will be the new norm but because you know that innovation is a constant, you just find another technique to get ahead again. In short you become the trend setter, the one that other company’s follow.

Not only the higher ups know how to run things, if you ask your supposedly lowly employees, some of them have ideas that can push their company forward. Sometimes the most effective strategies can come from simple minds. If you want creativity and innovation to be a standard in your company then it is best to learn all the possible venues where you can find out effective strategies to help your cause. Such is what runs behind the mind of a successful businessman.

Category : Business

A small business can grow into a bigger one if creativity is applied. Most people are born to be artistic but most entrepreneurs have a hard time in planning innovative changes that will have a great effect on how they run their operations. This article will tackle about business innovation specifically with the new and small ventures. This article will help you how to come up with innovative ways which could bring your enterprise to the next level.


No one can be totally sure if those top industries are successful because of creative thinking. But if you will think of it, in order for them to stay on top, they have to push their abilities to the max. If there is pressure, everybody will be forced to think and work fast. This is to ensure the life of the business as well as to be the frontrunner in the competition. This is why you have to be aware of what those other top companies are doing. They always have something new and unique to offer.


Brainstorming sessions is the best way to get to know the people who work for you. Through this, diverse ideas will be generated which could help in the further enhancement of your work. Also, this is a good way of encouraging your employees to be part of the team. They can give you their insights and ideas about a certain move that you are planning to do. Usually, their thoughts are practical and this is because they have been part of the company and they are aware of the happenings in it.

To keep the idea flowing, you have to be open to what your people can contribute. Do not label their contributions whether it is appropriate or not. Appreciate their ideas and try to push them more to think innovatively. By doing this you have helped them to be creative with their thoughts which you could later on use for the success of the business.


The things that you have learned in school are not enough to bring you to the top. Aside from skills, you have to learn from other people as well who are in the same industry as you. Participate in trade conferences to gain more knowledge. Visit the booths of different firms and check their products as well as their services. You probably need them for the improvement of your venture. This is another way to innovate your venture so that it will be more effective and efficient.

Learning from different kinds of people can broaden your knowledge. It doesn’t matter if they are in the same industry as you. They can still help by sharing with you their experiences and their know-how about the industry. Try to spare some of your time by talking to people and also do attend conferences even if they are not related to your type of venture.

Category : Business

Every human being can be creative. It all depends on them on how they will show it. It is one of those great abilities of the humankind that is valuable and very useful. If utilized properly, success will be attained. There are people who are innately innovative, but there are some who are having a tough time in releasing their artistic skills. These kind of people need to let it out through creative thinking techniques. This article will further discuss how creativity will help a business be successful.

It is fascinating to see the today’s children when they play or when they do their small chores. Although they still don’t have the full grasp of how things should be, they find ways on how to make something work. It is easy for adults to formulate solutions for a simple task, but for a child, it is already a complex thing for their age. However, no matter how hard it seems for their age, they still able to do their tasks in the way they know how. As they grow up, they are heavily influenced by their surroundings. They do not do things as what children should do. Nowadays, they are more mature for their age, thus, their thinking and imagination are more enhanced making them more ingenious with their ways.

Everyone has creativity in their bones. It is as natural as knowing how to swim from birth. It is further developed as a person grows and it is also enhanced with the circumstances that they encounter. There comes a time that you tend to forget how to be creative. This can be brought about by trauma or previous bad experiences that made you fearful in facing responsibilities. Fortunately, this can be rediscovered through proper creative thinking techniques.

There are many entrepreneurs who are making billions of money even in today’s economy where almost everybody is striving to flourish. How did they do this? It is all because of their wit and artistic sense. These two things are what drive them to be prosperous in their endeavors. Add to that also their personality. It counts a lot in any line of work or field to have these characteristics that can help a lot in making a venture profitable.

Creativity does not have to be done alone. You can brainstorm with your colleagues. This means exchanging ideas which you could use later on when you decide on things. You can enhance your innovation strategy by introducing a new element to what you do. If you will encounter a problem with it, your mind will work in finding ways how to solve it. Another is by using the Napoleon technique. Try to view a problem not in your own perspective but with others. This will help you to think out of the box.

Category : Business

There are a lot of inventions in our modern times, which is why we are driven to adapt to these sudden changes, learn from it, and benefit from it. Failure to adapt to it will not help us, especially when we are in the workforce. Being employed means that we need to maximize our skills for the benefit our employers and the company we are working for.

However, there are some individuals who are better at maximizing their talents when they work in a group. Working in a group can be healthy since it teaches us to listen to what others have to say, and to make the most of teamwork. In addition to that, we will be able to smoothly cope with the sudden changes that often take place in the business world.

Since everything seems to be moving at a fast pace, it is necessary for everyone to know how to efficiently innovate and in the least amount of time since this is one of the top priorities of most companies. Because of this, it comes to no surprise why there are teams found in all companies. Most leaders believe that the most success comes from those who work together harmoniously. Although there are individuals who are able to come up with great ideas when they are left alone, the unique and most effective ideas come from those who work in a group. This is possible because they are able to build from a plain and single idea, and develop it into something that no one has heard or thought about.

Innovation management is necessary in every business and team as it teaches everyone to make use of the necessary tools and methods. In addition to that, it gives their employees the opportunity to understand the company’s objectives and how they can help reach those objectives. Furthermore, research and development becomes necessary.

If there are current services and goods that are no longer selling as much as before, everyone should pitch in and find out why. They can then either make the decision to reinvent it or get rid of it entirely, depending on the needs of their customers. Asking the customers for their opinions and what they want to happen can help any business a great deal.

Collecting as much information as you can from your clients is a must since this is a part of coming up with innovative services and goods. As long as you are working in a team that is filled with unique and creative individuals, you will definitely be able to come up with the best ideas.

Category : Business

With summer just around the corner, have you planned out your Summer strategy? In the beauty industry, many businesses see a drop in appointments during this time of year. There are many variables that go into the reason behind the drop; however, if you plan out a strategic Summer marketing plan now, you can prevent the slow summer slump from affecting your business.

First, take some time to think about this shift in your client’s behavior. Many of them have checked out for the summertime, enjoying the carefree summer fun. With their change, your marketing needs to adapt along with them. Really think about the change in your client’s lifestyle and behavior during the summer months, what are they going to be doing, what are their skin/hair needs going to be, and then begin your marketing strategy.

Now, look at the areas of your business that tend to slow down and the areas that are do better. Now is when you get a little creative. For examples, let’s say you own a Spa and during the Summer months, you have a drop in massage appointments, but a rise in pedicures & waxing. Why not create a Seasonal Summer Menu with various Spa Getaway Packages where you combo some popular and not so popular services for a package price. You not only boost the ticket price of the normal straight service client, but now you have also had the opportunity to introduce them to a new service in your business. Remember though, when running summer offers, do not extend them past Summer, no matter how popular they are.

Keep in mind that your Summer marketing plan should not be one sided. You should get your staff involved in the marketing as well to help drive sales and summer promotions. Running a staff contest during this time of year is a great way to keep staff motivated and engaged in the company when they too wish they were on vacation. If you haven’t run a staff contest before, we recommend surveying your staff in order to see what would motivate them to participate in the contest. Don’t forget to set goals for your staff to focus on and track the results.

Good summer strategies can energize your staff and catapult your business into a busy season. Just because its summer doesn’t mean it has to be slow for your business when you take a step back and create a well thought out and planned Summer marketing plan.

© 2013 Salon Success Strategies INC
Heather LeMere, Marketing Director with Salon Success Strategies was an owner in the beauty industry for over 15 years. Today she heads the client marketing campaigns at Salon Success Strategies, a company dedicated to make marketing easy for salons and spas. Through her teachings, Heather draws on her personal experiences and gained wisdom to share with owners the essential key factors to grow their businesses through leadership, results oriented marketing, service excellence, & teamwork.

Category : Business

An even more competitive market, their own wrestle pertaining to increased efficiency ranges and also the current financial meltdown, among other factors, have need many companies in order to continually hunt for brand-new strategies along with instruments so as to make the most effective decisions feasible.

The primary changes remodeled the very last decade that help companies to make the best decisions are the speedy progression of information technology, your automatic of numerous organization processes and also the probability to store and also control high amounts of data.

This is when the thought of Business Intelligence is available in. Business Intelligence identifies being able to predict upcoming occasions, enhance reply times and prevent obstructions even before they have got taken place. It appears that a lot more corporations are checking out these kind of methods, as a research conducted by simply Constellation points too Massive Data and also Business Intelligence instruments will likely be rocketing throughout 2013. In accordance with this specific identical record, 50% involving CTO´s consider that Huge Information along with Business Intelligence resources will be on the top listing of nearly all firms and SMB’s.

Business Intelligence. When and why do we need this

Each time a organization increases, realistically, it’s process and data volumes increase as well. During these moments, regular tasks like creating honest accounts as well as subjecting particular information within weekly group meetings begin to provide many troubles. This particular, combined with lowered output levels or frustrating revenue results, can offer organizations the particular determination they should apply particular Business Intelligence strategies as well as instruments to begin collecting as well as examining every one of the essential files quickly. With no correct instruments, attempting to find the main cause at the rear of reducing output amounts is usually a extremely difficult task.

Encouraged from this improving demand for services with regard to Business Intelligence programs, many suppliers are usually introducing new items, targeted both on huge organizations and also on scaled-down businesses.

Primary benefits of Business Intelligence

One. Moment savings. Among the important features of Business Intelligence is the majority of enterprise techniques tend to be automatic, which in turn creates critical cost savings in time and costs, which experts claim contributes to increasing all round productivity amounts.
Let´s take into account one example. It may take nights to have an accounting department to get ready their month to month monetary record utilizing standard equipment. Even so, with adequate Business Intelligence software, precisely the same department can speedily receive the needed financial info, as well as immediately generate the report which has a simple phone.

2. Quicker and easier entry to details. It’s obvious that, over the past number of years, how much enterprise files features powered. Consequently, it is essential that firms focus their particular efforts upon digitizing and amassing their particular information via report safes. Even so, it’s incredibly important which Business Intelligence resources provide easy to get at data that uncovers the particular advancement in the information and also, by doing this, allows businesses you may anticipate long term situations.

Several. Proper and related judgements. To be able to differentiate themselves from the competition, keep costs down as well as increase revenue, a business ought to help make right decisions. To get this done, these types of judgements need to of course be based upon honest as well as relevant info, which is in which fliers and other modes set out to fail. A large number of tools along with techniques cannot ensure the significance along with detail in the gathered company files.

Four. A simple Return (Roi). Significant brands like McDonald’s, Tesco as well as Google Corporation. are generally “intelligent companies” which have been employing Business Intelligence techniques over a massive for years to keep up his or her standing on the market. Until recently, many SMB’s never have regarded applying Business Intelligence tools, either due to their heavy cost along with complexness, as well as given that they just don´t recognize where to begin. Right now, however, a fresh age group involving Business Intelligence software program is aimed particularly in the direction of such a businesses. These kind of fresh instruments are generally very easy to use, are geared generally towards monetary sector, along with, on many occasions, they may be effortlessly built-in which has a department´s present excel spreadsheets.

Simply speaking, on the other hand, existing Business Intelligence resources are often integrated along with current software, they are less complicated and are available for less money. Alternatively, the actual extensive vision of all organization surgical procedures received by means of this software are usually, certainly, advantages that may greatly enhance an organization´s enterprise procedures along with increase productiveness levels which has a speedy return on your investment.

Category : Business

If you are a business owner of a small, medium or a large organization and you have several employees working in your office, you need to have certain corporate ethics and policies in place. These policies are essential to protect not only you and your business but your employees, customers and all stake holders. It might sound hard for you to learn how to setup all the corporate policies and guidelines if you have never done or heard about them before. Corporate assistance service companies can help business organizations to have proper corporate ethics in place that can help your company be identified as a legal organization.

In Alaska corporate assistance service companies offer a wide range of services for business organizations based on its industry, type and size. These services include financial solutions, legal, insurance, employee settlements, tax planning, risk assessment, compliance management and a whole lot of other services that are essential for any organization that help in a smooth functioning of company and its employees. These policies are governed by the Alaska native corporation that takes care of land and financial settlements for the people of Alaska.

As an organization it is your responsibility to plan and pay the taxes applicable promptly, otherwise you may end up in trouble with possible closure of your company. Not everyone finds it easy to understand the terms and conditions of the tax department. In Alaska corporate assistance company can help you in planning your organization/business taxes appropriately so you can avoid unnecessary hassles caused by bad tax score.

As an organization you are sure to have a lot of employees working for the company. And when there are people working, disputes and issues are sure to occur often. The more employees the more the possibility of disputes. If you are in one the Alaska corporate assistance companies it is not hard to find who can help you setup a proper policies and guidelines for your employees. These policies help your employees know their rights and rules of your company that helps in minimizing the number of disputes.

Like any other state, in Alaska corporate companies are bound by policies of its own state. And it takes a lot of time, efforts and patience in learning and understanding all those policies applicable for a corporate company. But in Alaska corporate assistance service companies are trained and experienced in handling any dispute of any organization and help them streamline their policies to avoid similar disputes from arising in the future.

If your company has proper corporate ethics and policies in place that are transparent to people outside the company, you are more likely to be treated as a trusted organization. And people who trust an organization would love to make business with them and that is how you can succeed. So by getting the services of an Alaska corporate assistance company, you are not just creating a good quality organization but profitable opportunities too.

Category : Business